The Big Merino is located just off Goulburn's southern exit and stands proud as a symbol of Goulburn - 'the Fine Wool Capital of the World'.
This unique 'big' attraction also houses an exhibition on the 200 year history of wool in Australia.
The gift shop displays an eclectic range of quality gift wear - featuring quality products made from fine Australian merino wool, Australian souvenir items and locally made products such as baby bassinettes and cot blankets, verjuice, soaps, olive oils, jams, chutneys and sauces.